August 25, 2026 | Silver Spring, Maryland, United States | Libna Stevens, Inter-American Division News

For Bledi Leno, director of the Center for Secular and Post-Christian Mission (CSPM), reaching people for Jesus in an increasingly secular and digital world begins not with winning arguments, but with listening, building relationships, and living out faith.

It was a key challenge for nearly 200 Adventist content creators and influencers at the 2026 Creator Summit, held July 20–24 in Silver Spring, Maryland: look beyond followers and views and use digital influence to reach people who may never enter a church.

Bledi Leno, director of the Center for Secular and Post-Christian Mission, speaks to nearly 200 content creators and influencers during the 2026 Adventist Creator Summit in Silver Spring, Maryland, on July 22, 2026. Leno challenged creators to use their digital influence to build authentic relationships and reach people for Jesus, particularly those disconnected from traditional forms of church and evangelism. [Photo: George Nelson/ANN]